If you have ever wanted to be a part of something special, this is the perfect club for you!

When Don Collier opened Mountain Valley Winery in 1991, he wanted to offer something special for guests who often visited the winery. The idea of a wine club was discussed for many years and finally became a reality in 2008. It was decided that two times a year once in April and once in October,a shipment of 6 bottles would be sent out to Mountain Valley’s most loyal supporters.  The wine club members were able to choose which club they would like to join (Sweet, Dry, or Mixed). Prior to each shipment, the winemaker creates a signature dry wine and a signature sweet wine.  Wine club members will receive these signature wines based on club type.  As a special bonus to our wine club members, these signature wines will not be available to the public for 30 days.  This gives our wine club members a chance to reorder the signature wines at a premium price before they open to the public.  The Rocky Top Wine Club’s popularity has continued to grow and now includes wines from the wineries along the Rocky Top Wine Trail and varied club options such as: the Winemaker’s Select Wine Club (the original club) and the Quarterly Case Wine Club.

 Wineries on the Rocky Top Wine Trail: Mountain Valley Winery, Apple Barn Winery, Hillside Winery, Mill Bridge Winery, and Sugarland Cellars


All Rocky Top


15% Off All Wine (In-Store and Online)

20% Off All Gifts (In-Store)

Discounted Event Tickets

Premium Tastings for you and a guest

Winemaker’s Select


No Sign Up Fee

Wines Made Just For You By Our Master Winemaker

30% discount on reorders of the specially crafted wine

(2) 6 bottle shipments per year (January & July)

Quarterly Case


No Sign Up Fee

Deep Bulk Discounts

Additional 20% discount off all quantity case orders

(4) 12 bottle shipments per year

Monthly 3 Pack Club


$10 Sign Up Fee (1x)

FREE Shipping!

Never run out of your favorite wines

(12) 3 bottle shipments per year

Artist Series


Shipments include:

(4) 3 bottle shipments a year

Signed bottle from Artist and Winemaker
(1) signed matching artwork print each shipment
Limited Series Wines

Wine Club Options